Evaluation of Bar and Nightclub Intervention to Decrease Young Adult Smoking in New Mexico.

ABSTRACT:

Purpose

Over 20% of young adults in New Mexico currently smoke. We evaluated cigarette smoking prevalence of young adult bar patrons during an anti-tobacco Social Branding intervention.

Methods

The Social Branding intervention used a smoke-free brand, "HAVOC," to compete with tobacco marketing within the "Partier" young adult peer crowd. A series of cross-sectional surveys were collected from adults aged 18-26 in bars and nightclubs in Albuquerque, New Mexico, from 2009 to 2013 using randomized time-location sampling. Multivariable multinomial regression using full information maximum likelihood estimation to account for missing data evaluated differences in daily and nondaily smoking during the intervention, controlling for demographics, other risk behaviors, and tobacco-re

SUBMITTER: Kalkhoran S 

PROVIDER: S-EPMC5131639 | biostudies-literature | 2016 Aug

REPOSITORIES: biostudies-literature