Public preferences for communicating personal genomic risk information: a focus group study.

ABSTRACT:

Background

Personalized genomic risk information has the potential to motivate behaviour change and promote population health, but the success of this will depend upon effective risk communication strategies.

Objective

To determine preferences for different graphical and written risk communication formats, and the delivery of genomic risk information including the mode of communication and the role of health professionals.

Design

Focus groups, transcribed and analysed thematically.

Participants

Thirty-four participants from the public.

Methods

Participants were provided with, and invited to discuss, a hypothetical scenario giving an individual's personalized genomic risk of melanoma displayed in several graphical formats.

Results

Participants pref

SUBMITTER: Smit AK 

PROVIDER: S-EPMC5139046 | biostudies-literature | 2016 Dec

REPOSITORIES: biostudies-literature