Randomised controlled trial of alternative messages to increase enrolment in a healthy food programme among individuals with diabetes.

ABSTRACT:

Objectives

We compared the effectiveness of diabetes-focused messaging strategies at increasing enrolment in a healthy food programme among adults with diabetes.

Methods

Vitality is a multifaceted wellness benefit available to members of Discovery Health, a South Africa-based health insurer. One of the largest Vitality programmes is HealthyFood (HF), an incentive-based programme designed to encourage healthier diets by providing up to 25% cashback on healthy food purchases. We randomised adults with type 2 diabetes to 1 of 5 arms: (1) control, (2) a diabetes-specific message, (3) a message with a recommendation of HF written from the perspective of a HF member with diabetes, (4) a message containing a physician's recommendation of HF, or (5) the diabetes-specific message fro

SUBMITTER: Gopalan A 

PROVIDER: S-EPMC5168560 | biostudies-literature | 2016 Nov

REPOSITORIES: biostudies-literature