Combining Footwear with Public Health Iconography to Prevent Soil-Transmitted Helminth Infections.

ABSTRACT: Shoes are effective for blocking soil-transmitted helminths (STHs) that penetrate the skin. Unfortunately, shoe-wearing is uncommon in many areas where STHs are prevalent, in part because local populations are unaware of the health benefits of wearing shoes. This is especially true in low-literacy populations, where information dissemination through written messages is not possible. We launched a public health intervention that combines a public health image with sandals. The image is a "lenticular image" that combines two alternating pictures to depict the efficacy of shoes for preventing STH infection. This image is adhered to the shoe, such that the message is linked directly to the primary means of prevention. To create a culturally appropriate image, we conducted five focus group disc

SUBMITTER: Paige SB 

PROVIDER: S-EPMC5239695 | biostudies-literature | 2017 Jan

REPOSITORIES: biostudies-literature