Explicit Not Implicit Preferences Predict Conservation Intentions for Endangered Species and Biomes.

ABSTRACT: Conservation of biodiversity is determined in part by human preferences. Preferences relevant to conservation have been examined largely via explicit measures (e.g., a self-reported degree of liking), with implicit measures (e.g., preconscious, automatic evaluations) receiving relatively less attention. This is the case despite psychological evidence from other contexts that implicit preferences are more informative of behavior. Thus, the type of measure that predicts conservation intentions for biodiversity is unknown. We conducted three studies to examine conservation intentions in light of people's explicit and implicit preferences toward four endangered species (sea otter, American badger, caribou, yellow-breasted chat) and four biomes (forest, ocean, grassland, tundra). In Study 1 (n

SUBMITTER: Echeverri A 

PROVIDER: S-EPMC5279788 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature