Bibi ergo sum: the effects of a placebo and contextual alcohol cues on motivation to drink alcohol.

ABSTRACT:

Rationale

Acute 'priming' doses of alcohol reliably increase alcohol-seeking behaviour in social drinkers. However, the effects of the anticipated (rather than pharmacological) effects of alcohol, and their interaction with contextual alcohol cues, are not well understood.

Objectives

This study aims to determine the extent to which an alcohol-placebo drink increases craving, subjective intoxication and beer consumption, while conjointly investigating the impact of contextual alcohol cues.

Methods

On a within-subject basis, 64 undergraduate social drinkers consumed both a placebo (which they believed to contain alcohol) and a control drink (which they knew did not contain alcohol) in different sessions. Participants completed the study procedures in a bar laboratory de

SUBMITTER: Christiansen P 

PROVIDER: S-EPMC5306434 | biostudies-literature | 2017 Mar

REPOSITORIES: biostudies-literature