Perceptions of Menthol Cigarettes Among Twitter Users: Content and Sentiment Analysis.

ABSTRACT:

Background

Menthol cigarettes are used disproportionately by African American, female, and adolescent smokers. Twitter is also used disproportionately by minority and younger populations, providing a unique window into conversations reflecting social norms, behavioral intentions, and sentiment toward menthol cigarettes.

Objective

Our purpose was to identify the content and frequency of conversations about menthol cigarettes, including themes, populations, user smoking status, other tobacco or substances, tweet characteristics, and sentiment. We also examined differences in menthol cigarette sentiment by prevalent categories, which allowed us to assess potential perceptions, misperceptions, and social norms about menthol cigarettes on Twitter. This approach can inform communi

SUBMITTER: Rose SW 

PROVIDER: S-EPMC5348619 | biostudies-literature | 2017 Feb

REPOSITORIES: biostudies-literature