Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages.

ABSTRACT:

Background

Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change.

Objective

The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media-enabled intervention for skin cancer prevention.

Methods

A quasi-experimental feasibility study used social media (Twitter) to disseminate different message "frames" related to care in the sun and cancer prevention. Phase 1 utilized the Northern Ireland cancer charity's Twitter platform (May 1 to July 14, 2015). Following a 2-week "washout" period, Phase 2 commenced (August 1 to September 30, 2015) using a bespoke Twitter

SUBMITTER: Gough A 

PROVIDER: S-EPMC5383801 | biostudies-literature | 2017 Mar

REPOSITORIES: biostudies-literature