"Fitspiration" on Social Media: A Content Analysis of Gendered Images.

ABSTRACT:

Background

"Fitspiration" (also known as "fitspo") aims to inspire individuals to exercise and be healthy, but emerging research indicates exposure can negatively impact female body image. Fitspiration is frequently accessed on social media; however, it is currently unclear the degree to which messages about body image and exercise differ by gender of the subject.

Objective

The aim of our study was to conduct a content analysis to identify the characteristics of fitspiration content posted across social media and whether this differs according to subject gender.

Methods

Content tagged with #fitspo across Instagram, Facebook, Twitter, and Tumblr was extracted over a composite 30-minute period. All posts were analyzed by 2 independent coders according to a codebook.

SUBMITTER: Carrotte ER 

PROVIDER: S-EPMC5390113 | biostudies-literature | 2017 Mar

REPOSITORIES: biostudies-literature