Neural predictors of evaluative attitudes toward celebrities.

ABSTRACT: Our attitudes toward others influence a wide range of everyday behaviors and have been the most extensively studied concept in the history of social psychology. Yet they remain difficult to measure reliably and objectively, since both explicit and implicit measures are typically confounded by other psychological processes. We here address the feasibility of decoding incidental attitudes based on brain activations. Participants were presented with pictures of members of a Japanese idol group inside an functional magnetic resonance imaging scanner while performing an unrelated detection task, and subsequently (outside the scanner) performed an incentive-compatible choice task that revealed their attitude toward each celebrity. We used a real-world election scheme that exists for this idol gr

SUBMITTER: Izuma K 

PROVIDER: S-EPMC5390710 | biostudies-literature | 2017 Mar

REPOSITORIES: biostudies-literature