Social influence on selection behaviour: Distinguishing local- and global-driven preferential attachment.

ABSTRACT: Social influence drives human selection behaviours when numerous objects competing for limited attentions, which leads to the 'rich get richer' dynamics where popular objects tend to get more attentions. However, evidences have been found that, both the global information of the whole system and the local information among one's friends have significant influence over the one's selection. Consequently, a key question raises that, it is the local information or the global information more determinative for one's selection? Here we compare the local-based influence and global-based influence. We show that, the selection behaviour is mainly driven by the local popularity of the objects while the global popularity plays a supplementary role driving the behaviour only when there is little local

SUBMITTER: Pan X 

PROVIDER: S-EPMC5391099 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature