EHealth Search Patterns: A Comparison of Private and Public Health Care Markets Using Online Panel Data.

ABSTRACT:

Background

Patient and consumer access to eHealth information is of crucial importance because of its role in patient-centered medicine and to improve knowledge about general aspects of health and medical topics.

Objectives

The objectives were to analyze and compare eHealth search patterns in a private (United States) and a public (United Kingdom) health care market.

Methods

A new taxonomy of eHealth websites is proposed to organize the largest eHealth websites. An online measurement framework is developed that provides a precise and detailed measurement system. Online panel data are used to accurately track and analyze detailed search behavior across 100 of the largest eHealth websites in the US and UK health care markets.

Results

The health, medical, and life

SUBMITTER: Schneider JA 

PROVIDER: S-EPMC5408137 | biostudies-literature | 2017 Apr

REPOSITORIES: biostudies-literature