The Influence of Counterfactual Comparison on Fairness in Gain-Loss Contexts.

ABSTRACT: Fairness perceptions may be affected by counterfactual comparisons. Although certain studies using a two-player ultimatum game (UG) have shown that comparison with the proposers influences the responders' fairness perceptions in a gain context, the effect of counterfactual comparison in a UG with multiple responders or proposers remains unclear, especially in a loss context. To resolve these issues, this study used a modified three-player UG with multiple responders in Experiment 1 and multiple proposers in Experiment 2 to examine the influence of counterfactual comparison on fairness-related decision-making in gain and loss contexts. The two experiments consistently showed that regardless of the gain or loss context, the level of inequality of the offer and counterfactual comparison influ

SUBMITTER: Li Q 

PROVIDER: S-EPMC5422536 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature