Electrophysiological correlates of aesthetic processing of webpages: a comparison of experts and laypersons.

ABSTRACT: We investigated whether design experts or laypersons evaluate webpages differently. Twenty participants, 10 experts and 10 laypersons, judged the aesthetic value of a webpage in an EEG-experiment. Screenshots of 150 webpages, judged as aesthetic or as unaesthetic by another 136 participants, served as stimulus material. Behaviorally, experts and laypersons evaluated unaesthetic webpages similarly, but they differed in their evaluation of aesthetic ones: experts evaluated aesthetic webpages as unaesthetic more often than laypersons did. The ERP-data show main effects of level of expertise and of aesthetic value only. There was no interaction of expertise and aesthetics. In a time-window of 110-130 ms after stimulus onset, aesthetic webpages elicited a more negative EEG-amplitude than unaest

SUBMITTER: Bolte J 

PROVIDER: S-EPMC5463973 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature