Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App.

ABSTRACT:

Background

Behavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and completing an average of 1 to 2 educational health quizzes per week ("micro-learning"), with long-term objectives of increasing health knowledge and encouraging healthy behaviors.

Objective

The main objective of this study was to evaluate uptake of a loyalty points-based mHealth app during the exclusive 3-month launch period in British Columbia (BC), Canada. The secondary aims were to describe the health and sociodemographic characteristics of users, as well as participation levels

SUBMITTER: Mitchell M 

PROVIDER: S-EPMC5470010 | biostudies-literature | 2017 May

REPOSITORIES: biostudies-literature