Do Emotions Spark Interest in Alternative Tobacco Products?

ABSTRACT:

Background

Exposure to advertisements for tobacco products and tobacco warning labels evokes emotions. This study evaluated the association of discrete positive and negative emotions with interest in alternative tobacco products.

Method

In 2013, 1,226 U.S. adult nonsmokers and current smokers viewed advertisements for moist snuff, snus, and electronic cigarettes (e-cigarettes) with various warning labels and then indicated their emotional responses in terms of anger, anxiety, sadness, guilt, disgust, discouragement, hope, and contentment. Outcomes were openness to using moist snuff, snus, and e-cigarettes in the future and interest in a free sample of each product. Data were analyzed in 2016.

Results

Hope was positively associated with openness and interest across all

SUBMITTER: Popova L 

PROVIDER: S-EPMC5494011 | biostudies-literature | 2017 Aug

REPOSITORIES: biostudies-literature