Does a presentation's medium affect its message? PowerPoint, Prezi, and oral presentations.

ABSTRACT: Despite the prevalence of PowerPoint in professional and educational presentations, surprisingly little is known about how effective such presentations are. All else being equal, are PowerPoint presentations better than purely oral presentations or those that use alternative software tools? To address this question we recreated a real-world business scenario in which individuals presented to a corporate board. Participants (playing the role of the presenter) were randomly assigned to create PowerPoint, Prezi, or oral presentations, and then actually delivered the presentation live to other participants (playing the role of corporate executives). Across two experiments and on a variety of dimensions, participants evaluated PowerPoint presentations comparably to oral presentations, but evalu

SUBMITTER: Moulton ST 

PROVIDER: S-EPMC5497950 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature