Cultural effects on the association between election outcomes and face-based trait inferences.

ABSTRACT: How competent a politician looks, as assessed in the laboratory, is correlated with whether the politician wins in real elections. This finding has led many to investigate whether the association between candidate appearances and election outcomes transcends cultures. However, these studies have largely focused on European countries and Caucasian candidates. To the best of our knowledge, there are only four cross-cultural studies that have directly investigated how face-based trait inferences correlate with election outcomes across Caucasian and Asian cultures. These prior studies have provided some initial evidence regarding cultural differences, but methodological problems and inconsistent findings have complicated our understanding of how culture mediates the effects of candidate appear

SUBMITTER: Lin C 

PROVIDER: S-EPMC5507274 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature