Assessing User Engagement of an mHealth Intervention: Development and Implementation of the Growing Healthy App Engagement Index.

ABSTRACT:

Background

Childhood obesity is an ongoing problem in developed countries that needs targeted prevention in the youngest age groups. Children in socioeconomically disadvantaged families are most at risk. Mobile health (mHealth) interventions offer a potential route to target these families because of its relatively low cost and high reach. The Growing healthy program was developed to provide evidence-based information on infant feeding from birth to 9 months via app or website. Understanding user engagement with these media is vital to developing successful interventions. Engagement is a complex, multifactorial concept that needs to move beyond simple metrics.

Objective

The aim of our study was to describe the development of an engagement index (EI) to monitor participant in

SUBMITTER: Taki S 

PROVIDER: S-EPMC5509951 | biostudies-literature | 2017 Jun

REPOSITORIES: biostudies-literature