Incidental mood state before dissonance induction affects attitude change.

ABSTRACT: The way that incidental affect impacts attitude change brought about by controlled processes has so far been examined when the incidental affective state is generated after dissonance state induction. We therefore investigated attitude change when the incidental mood occurs prior to dissonance state induction. We expected a negative mood to induce systematic processing, and a positive mood to induce heuristic processing. Given that both systematic processing and attitude change are cognitively costly, we expected participants who experienced the dissonance state in a negative mood to have insufficient resources to allocate to attitude change. In our experiment, after mood induction (negative, neutral or positive), participants were divided into low-dissonance and high-dissonance groups. Th

SUBMITTER: Martinie MA 

PROVIDER: S-EPMC5510817 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature