Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis.

ABSTRACT:

Background

US Food and Drug Administration (FDA) regulations state that any prescription drug promotion that presents drug benefits to consumers must also disclose certain information about the drug's risks in a similar manner. Nearly three-quarters of all US mobile phone subscribers use a smartphone, and over half report receiving mobile advertisements on their device.

Objective

The objective of this project was to investigate how prescription drugs are being promoted to consumers using mobile technologies. We were particularly interested in the presentation of drug benefits and risks, with regard to presence, placement, and prominence.

Methods

We analyzed a sample of 51 mobile promotional communications and their associated linked landing pages. We assessed the cont

SUBMITTER: Aikin KJ 

PROVIDER: S-EPMC5516101 | biostudies-literature | 2017 Jul

REPOSITORIES: biostudies-literature