Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

ABSTRACT:

Objective

To test whether hospital advertising expenditures predict HCAHPS global ratings.

Data sources/study setting

We examined media advertising expenditures by 2,142 acute care hospitals in 209 markets in the United States. Data on hospital characteristics, location, and revenue came from CMS reports; system ownership was obtained from the American Hospital Association. Advertising data came from Kantar Media. HCAHPS data were obtained from HospitalCompare.

Study design

Regression models examined whether hospitals' advertising spending predicts HCAHPS global measures and whether market concentration moderated this association.

Data collection/extraction methods

Hospital advertising spending was calculated by adding each individual hospital's expenditures to

SUBMITTER: Huppertz JW 

PROVIDER: S-EPMC5517686 | biostudies-literature | 2017 Aug

REPOSITORIES: biostudies-literature