Web-Based Medical Service: Technology Attractiveness, Medical Creditability, Information Source, and Behavior Intention.

ABSTRACT:

Background

Web-based medical service (WBMS), a cooperative relationship between medical service and Internet technology, has been called one of the most innovative services of the 21st century. However, its business promotion and implementation in the medical industry have neither been expected nor executed. Few studies have explored this phenomenon from the viewpoint of inexperienced patients.

Objective

The primary goal of this study was to explore whether technology attractiveness, medical creditability, and diversified medical information sources could increase users' behavior intention.

Methods

This study explored the effectiveness of web-based medical service by using three situations to manipulate sources of medical information. A total of 150 questionnaires wer

SUBMITTER: Wang SH 

PROVIDER: S-EPMC5559646 | biostudies-literature | 2017 Aug

REPOSITORIES: biostudies-literature