Qualitatively Coherent Representation Makes Decision-Making Easier with Binary-Colored Multi-Attribute Tables: An Eye-Tracking Study.

ABSTRACT: We aimed to identify the ways in which coloring cells affected decision-making in the context of binary-colored multi-attribute tables, using eye movement data. In our black-white attribute tables, the value of attributes was limited to two (with a certain threshold for each attribute) and each cell of the table was colored either black or white on the white background. We compared the two natural ways of systematic color assignment: "quantitatively coherent" ways and "qualitatively coherent" ways (namely, the ways in which the black-white distinction represented the quantitative amount distinction, and the ways in which the black-white distinction represented the quality distinction). The former consists of the following two types: (Type 1) "larger is black," where the larger value-level

SUBMITTER: Morii M 

PROVIDER: S-EPMC5562722 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature