Can a More User-Friendly Medicare Plan Finder Improve Consumers' Selection of Medicare Plans?

ABSTRACT:

Objective

To evaluate the efficacy for consumers of two potential enhancements to the Medicare Plan Finder (MPF)-a simplified data display and a "quick links" home page designed to match the specific tasks that users seek to accomplish on the MPF.

Data sources/study setting

Participants (N = 641) were seniors and adult caregivers of seniors who were recruited from a national online panel. Participants browsed a simulated version of the MPF, made a hypothetical plan choice, and reported on their experience.

Study design

Participants were randomly assigned to one of eight conditions in a fully factorial design: 2 home pages (quick links, current MPF home page) × 2 data displays (simplified, current MPF display) × 2 plan types (stand-alone prescription drug plan [PDP], M

SUBMITTER: Martino SC 

PROVIDER: S-EPMC5583314 | biostudies-literature | 2017 Oct

REPOSITORIES: biostudies-literature