Dynamics in charity donation decisions: Insights from a large longitudinal data set.

ABSTRACT: Despite the vast body of research on charitable giving and its drivers, no research has investigated the longitudinal dynamics of individual donation decisions. We analyzed unique data with nearly 300,000 real donation decisions made by more than 20,000 individuals for a period of 10 months. Each decision entailed a choice of what to do with money received for completing a survey (on average, €0.67 per survey): keep it or donate to charity. We found that most of the participants (89%) always chose to keep the money. Within the group of people who sometimes kept and sometimes donated the money (that is, Switchers), we find that people do not change their decision very often (cf. moral consistency). However, the likelihood of donating increases when people kept the money the previous time, a

SUBMITTER: Leliveld MC 

PROVIDER: S-EPMC5606704 | biostudies-literature | 2017 Sep

REPOSITORIES: biostudies-literature