Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm.

ABSTRACT: 'Responsible drinking' campaigns emerged in the early 1970s as a means of addressing hazardous drinking and its related consequences. While these were initially the product of public health agencies and health-related NGOs, they are increasingly being developed and disseminated by the alcohol industry. There is considerable debate as to whether industry-generated campaigns are designed to reduce hazardous drinking and related problems (as argued by their developers) or are designed to avoid government regulation or even to increase sales. The aim of the present study was to explore the way that recent industry-developed responsible drinking campaigns are perceived and interpreted by the general public. That is, do they promote low-risk drinking, promote risky drinking, or just muddy the wa

SUBMITTER: Jones SC 

PROVIDER: S-EPMC5608266 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature