Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.

ABSTRACT:

Objectives

Behavior change campaigns typically try to change beliefs that influence behaviors, with targeted beliefs comprising the campaign theme. We present an empirical approach for choosing among a large number of potential themes, and results from the implementation of this approach for campaigns aimed at 4 behavioral targets: (1) preventing smoking initiation among youth, and (2) preventing initiation, (3) stopping progression to daily smoking and (4) encouraging cessation among young adults.

Methods

An online survey of 13- to 17-year-olds and 18- to 25-year-olds in the United States (US), in which 20 potential campaign themes were represented by 154 beliefs. For each behavioral target, themes were ranked based on the strength of belief-intention and belief-behavior as

SUBMITTER: Brennan E 

PROVIDER: S-EPMC5625632 | biostudies-literature | 2017 Jan

REPOSITORIES: biostudies-literature