Using a UK Virtual Supermarket to Examine Purchasing Behavior Across Different Income Groups in the United Kingdom: Development and Feasibility Study.

ABSTRACT:

Background

The majority of food in the United Kingdom is purchased in supermarkets, and therefore, supermarket interventions provide an opportunity to improve diets. Randomized controlled trials are costly, time-consuming, and difficult to conduct in real stores. Alternative approaches of assessing the impact of supermarket interventions on food purchases are needed, especially with respect to assessing differential impacts on population subgroups.

Objective

The aim of this study was to assess the feasibility of using the United Kingdom Virtual Supermarket (UKVS), a three-dimensional (3D) computer simulation of a supermarket, to measure food purchasing behavior across income groups.

Methods

Participants (primary household shoppers in the United Kingdom with computer a

SUBMITTER: Mizdrak A 

PROVIDER: S-EPMC5653905 | biostudies-literature | 2017 Oct

REPOSITORIES: biostudies-literature