Comparison of online marketing techniques on food and beverage companies' websites in six countries.

ABSTRACT: Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies' online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies' international websites. For this descriptive study, we developed a qualitative codebook to catalogue the marketing themes used on 18 international corporate websites associated with the world's three largest fast food and beverage companies (i.e. Coca-Cola, McDonald's, Kentucky Fried Chicken). Nutritional quality o

SUBMITTER: Bragg MA 

PROVIDER: S-EPMC5658924 | biostudies-literature | 2017 Oct

REPOSITORIES: biostudies-literature