A content analysis of outdoor non-alcoholic beverage advertisements in Ghana.

ABSTRACT:

Objectives

This was a two-part descriptive study designed to (1) assess the marketing themes and sugar content of beverages promoted in outdoor advertisements (ads) within a portion of Accra, Ghana and (2) quantify the types of ads that appeared along the Accra-Cape Coast Highway.

Setting

A 4.7 km² area of Accra, Ghana and a 151 km region along the highway represented the target areas for collecting photos of outdoor beverage ads.

Primary and secondary outcome measures

Number and types of beverage ads, sugar content of beverage products featured in ads and marketing themes used in ads.

Design

Two researchers photographed outdoor beverage ads in a 4.7 km² area of Accra and used content analysis to assess marketing themes of ads, including t

SUBMITTER: Bragg MA 

PROVIDER: S-EPMC5663013 | biostudies-literature | 2017 Jun

REPOSITORIES: biostudies-literature