Examining E-Loyalty in a Sexual Health Website: Cross-Sectional Study.

ABSTRACT:

Background

Web-based sexual health resources are typically evaluated in terms of their efficacy. Information is lacking about how sexual health promotion websites are perceived and used. It is essential to understand website use to address challenges with adherence and attrition to Web-based health interventions. An existing theoretical framework for examining loyalty to electronic health (eHealth) interventions has been not yet been applied in the context of sexual health promotion nor has the association between e-loyalty and intended intervention efficacy outcomes been investigated.

Objective

The objectives of this study were to investigate users' loyalty toward a sexual health website (ie, e-loyalty), measure user perceptions of the website, and measure the association b

SUBMITTER: Nunn A 

PROVIDER: S-EPMC5691242 | biostudies-literature | 2017 Nov

REPOSITORIES: biostudies-literature