Recruiting Women to a Mobile Health Smoking Cessation Trial: Low- and No-Cost Strategies.

ABSTRACT:

Background

Successful recruitment of participants to mobile health (mHealth) studies presents unique challenges over in-person studies. It is important to identify recruitment strategies that maximize the limited recruitment resources available to researchers.

Objective

The objective of this study was to describe a case study of a unique recruitment process used in a recent mHealth software app designed to increase smoking cessation among weight-concerned women smokers. The See Me Smoke-Free app was deployed to the Google Play Store (Alphabet, Inc., Google, LLC), where potential participants could download the app and enroll in the study. Users were invited in-app to participate in the study, with no in-person contact. The recruitment activities relied primarily on earned (f

SUBMITTER: Abbate KJ 

PROVIDER: S-EPMC5695655 | biostudies-literature | 2017 Nov

REPOSITORIES: biostudies-literature