Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments.

ABSTRACT: Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before and after a sensitization procedure-a critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitiza

SUBMITTER: Isselmann DiSantis K 

PROVIDER: S-EPMC5707955 | biostudies-literature | 2017 Oct

REPOSITORIES: biostudies-literature