'At-risk' individuals' responses to direct to consumer advertising of prescription drugs: a nationally representative cross-sectional study.

ABSTRACT:

Objectives

The factors determining individuals' self-reported behavioural responses to direct to consumer advertising of prescription drugs were explored with an emphasis on 'at-risk' individuals' responses.

Design

Nationally representative cross-sectional survey.

Setting

Community living adults in New Zealand.

Participants

2057 adults (51% women).

Primary outcome measures

Self-reported behavioural responses to drug advertising (asking a physician for a prescription, asking a physician for more information about an illness, searching the internet for more information regarding an illness and asking a pharmacist for more information about a drug).

Methods

Multivariate logistic regressions determined whether participants' self-reported behavioural r

SUBMITTER: Khalil Zadeh N 

PROVIDER: S-EPMC5728274 | biostudies-literature | 2017 Dec

REPOSITORIES: biostudies-literature