Presenting information on regulation values improves the public's sense of safety: Perceived mercury risk in fish and shellfish and its effects on consumption intention.

ABSTRACT: Risk communication aims to promote health and understanding through information exchange; however, explanations regarding the basis of regulation values for the public are insufficient. Moreover, it is unclear how information presentation affects the public's sense of safety and their consumption intentions. We first investigated the relationship between perception of mercury-risk in fish and shellfish and individual attributes and knowledge. We then examined how presenting information on regulation values and primary factors regarding perception affected sense of safety toward regulations and food-consumption intentions. An online survey was conducted with Japanese individuals (N = 1148). Respondents were randomly assigned to one of three groups based on the presentation level of regulati

SUBMITTER: Murakami M 

PROVIDER: S-EPMC5739387 | biostudies-literature | 2017

REPOSITORIES: biostudies-literature