Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking.

ABSTRACT:

Objectives

This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking.

Methods

This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire.

Results

For announcements with positive messages, the proportion of changes in beliefs and attitudes were 39.1% and 19.8%, respectively, whereas those with negative messages showed a greater proportion of changes in the beliefs (59.7%) and attitudes (40.3%). After adjusting for sex and change in belief, the message types and smoking st

SUBMITTER: Cho KW 

PROVIDER: S-EPMC5749484 | biostudies-literature | 2017 Dec

REPOSITORIES: biostudies-literature