Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries.

ABSTRACT: The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This degree of maturity means that many chains seek other countries in which to operate. This work's specific aims are, on the one hand, to offer a general view of the current situation of Spanish franchisors in Latin American countries and, on the other hand, to analyze which the socio-economic or external factors are that determine the presence of Spanish franchisors in this market. Canonical-correlation analysis is used to do so. The results show that Spanish franchisors focus on the market's poten

SUBMITTER: Ramirez-Hurtado JM 

PROVIDER: S-EPMC5749781 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature