Eye tracking to explore attendance in health-state descriptions.

ABSTRACT:

Introduction

A crucial assumption in health valuation methods is that respondents pay equal attention to all information components presented in the response task. So far, there is no solid evidence that respondents are fulfilling this condition. The aim of our study is to explore the attendance to various information cues presented in the discrete choice (DC) response tasks.

Methods

Eye tracking was used to study the eye movements and fixations on specific information areas. This was done for seven DC response tasks comprising health-state descriptions. A sample of 10 respondents participated in the study. Videos of their eye movements were recorded and are presented graphically. Frequencies were computed for length of fixation and number of fixations, so differences in att

SUBMITTER: Selivanova A 

PROVIDER: S-EPMC5755756 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature