Valuing breastfeeding: a qualitative study of women's experiences of a financial incentive scheme for breastfeeding.

ABSTRACT:

Background

A cluster randomised controlled trial of a financial incentive for breastfeeding conducted in areas with low breastfeeding rates in the UK reported a statistically significant increase in breastfeeding at 6-8 weeks. In this paper we report an analysis of interviews with women eligible for the scheme, exploring their experiences and perceptions of the scheme and its impact on breastfeeding to support the interpretation of the results of the trial.

Methods

Semi-structured interviews were carried out with 35 women eligible for the scheme during the feasibility and trial stages. All interviews were recorded and verbatim transcripts analysed using a Framework Analysis approach.

Results

Women reported that their decisions about infant feeding were influenced by t

SUBMITTER: Johnson M 

PROVIDER: S-EPMC5759235 | biostudies-literature | 2018 Jan

REPOSITORIES: biostudies-literature