Motivating Cord Blood Donation with Information and Behavioral Nudges.

ABSTRACT: Umbilical cord blood is a source of hematopoietic stem cells essential to treat life-threatening diseases, such as leukemia and lymphoma. However, only a very small percentage of parents donate upon delivery. The decision to donate the cord blood occurs at a very specific time and when parents likely experience emotional, informational, and decisional overloads; these features of cord blood donation make it different from other pro-social activities. In collaboration with an OB-GYN clinic in Milan, Italy, we conducted the first randomized controlled trial that applies tools from behavioral science to foster cord blood donation, and quantified the gains that informational and behavioral "nudges" can achieve. We found that information and "soft" commitments increased donations; approaching e

SUBMITTER: Grieco D 

PROVIDER: S-EPMC5762860 | biostudies-literature | 2018 Jan

REPOSITORIES: biostudies-literature