Comparing five front-of-pack nutrition labels' influence on consumers' perceptions and purchase intentions.

ABSTRACT: In 2011, a National Academy of Medicine report recommended that packaged food in the U.S. display a uniform front-of-package nutrition label, using a system such as a 0-3 star ranking. Few studies have directly compared this to other labels to determine which best informs consumers and encourages healthier purchases. In 2013, we randomized adult participants (N=1247) in an Internet-based survey to one of six conditions: no label control; single traffic light; multiple traffic light; Facts Up Front; NuVal; or 0-3 star ranking. We compared groups on purchase intentions and accuracy of participants' interpretation of food labels. There were no differences in the nutritional quality of hypothetical shopping baskets across conditions (p=0.845). All labels improved consumers' abilities to judge

SUBMITTER: Gorski Findling MT 

PROVIDER: S-EPMC5764801 | biostudies-literature | 2018 Jan

REPOSITORIES: biostudies-literature