Impact of low alcohol verbal descriptors on perceived strength: An experimental study.

ABSTRACT:

Objectives

Low alcohol labels are a set of labels that carry descriptors such as 'low' or 'lighter' to denote alcohol content in beverages. There is growing interest from policymakers and producers in lower strength alcohol products. However, there is a lack of evidence on how the general population perceives verbal descriptors of strength. The present research examines consumers' perceptions of strength (% ABV) and appeal of alcohol products using low or high alcohol verbal descriptors.

Design

A within-subjects experimental study in which participants rated the strength and appeal of 18 terms denoting low (nine terms), high (eight terms) and regular (one term) strengths for either (1) wine or (2) beer according to drinking preference.

Methods

Thousand six hundred adu

SUBMITTER: Vasiljevic M 

PROVIDER: S-EPMC5765494 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature