Why do people donate to conservation? Insights from a 'real world' campaign.

ABSTRACT: Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion and anecdotal evidence, with very few quantitative studies in the literature. Here we assessed the behaviour of monetary donors across twenty-five different species-focused conservation campaigns organised by an NGO conservation and environmental society. The Australian Geographic Society (AGS) carried out fundraising campaigns over a five and half year period using an identical methodology in thirty-four of its co

SUBMITTER: Verissimo D 

PROVIDER: S-EPMC5785011 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature