Consumer willingness to invest money and time for benefits of lifestyle behaviour change: an application of the contingent valuation method.

ABSTRACT:

Objective

To use contingent valuation (CV) to derive individual consumer values for both health and broader benefits of a public-health intervention directed at lifestyle behaviour change (LBC) and to examine the feasibility and validity of the method.

Method

Participants of a lifestyle intervention trial (n = 515) were invited to complete an online CV survey. Respondents (n = 312) expressed willingness to invest money and time for changes in life expectancy, health-related quality of life (HRQOL) and broader quality of life aspects. Internal validity was tested for by exploring associations between explanatory variables (i.e. income, paid work, experience and risk factors for cardiovascular diseases) and willingness to invest, and by examining ordering effects and responden

SUBMITTER: Alayli-Goebbels AF 

PROVIDER: S-EPMC5810650 | biostudies-literature | 2015 Dec

REPOSITORIES: biostudies-literature