Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan.

ABSTRACT:

Background

Female genital mutilation and cutting (FGM/C, herein FGM) is a widespread and harmful practice. The Government developed a national campaign in Sudan, called Saleema, to change social norms discouraging FGM. Saleema translates to being "whole", healthy in body and mind, unharmed, intact, pristine, and untouched, in a God-given condition. An interim evaluation was conducted using focus groups among Sudanese adults. The primary aim was to explore perceptions of the Saleema poster exemplars and to assess if the desired themes were being communicated. Secondary aims were to understand more about participants' information sources, values, and suggestions for the campaign broadly.

Methods

The Saleema campaign evaluation included four focus groups from each of the 18 sta

SUBMITTER: Johnson AC 

PROVIDER: S-EPMC5816556 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature