Anti-tobacco control industry strategies in Turkey.

ABSTRACT:

Background

Transnational tobacco companies (TTCs) penetrated the Turkish cigarette market due to trade and investment liberalization in the post-1980 period and eventually secured full control. Despite tobacco control policies put in place in reaction to accelerating consumption, TTCs reinforced their market power through a variety of strategies. This paper explores industry strategies that counteract tobacco control policies in Turkey.

Methods

The study employs both qualitative and quantitative analyses to explore industry strategies in Turkey. Besides the content analyses of industry and market reports, descriptive analyses were conducted for the sub-periods of 1999-2015. The analyses focus on the market strategies of product innovation, advertisement-promotion, cost manag

SUBMITTER: Keklik S 

PROVIDER: S-EPMC5828147 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature