Field study of charitable giving reveals that reciprocity decays over time.

ABSTRACT: We examine how reciprocity changes over time by studying a large quasiexperiment in the field. Specifically, we analyze administrative data from a university hospital system. The data include information about over 18,000 donation requests made by the hospital system via mail to a set of its former patients in the 4 months after their first hospital visit. We exploit quasiexperimental variation in the timing of solicitation mailings relative to patient hospital visits and find that an extra 30-day delay between the provision of medical care and a donation solicitation decreases the likelihood of a donation by 30%. Our findings have important implications for models of economic behavior, which currently fail to incorporate reciprocity's sensitivity to time. The fact that reciprocal behavior

SUBMITTER: Chuan A 

PROVIDER: S-EPMC5828571 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature