What Are the Main Drivers of Young Consumers Purchasing Traditional Food Products? European Field Research.

ABSTRACT: In this research, the attitude of European young adults (age 18 to 30 years) regarding their consumption of local and traditional products was examined. The survey was conducted on a sample of 836 consumers from seven European countries (Greece, Bulgaria, Romania, Slovenia, Croatia, Denmark and France). Data collection was made by distributing a developed questionnaire through social media and university mail services. Principal Component Analysis (PCA) was used to identify consumer perception comparing the overall sample with two subsets (consumers from Eastern and Western European countries). Six major factors were revealed: consumer behavior, uncertainty about health issues, cost, influence of media and friends and availability in store. Young adults had a positive attitude to local and

SUBMITTER: Vlontzos G 

PROVIDER: S-EPMC5848126 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature