The Effect of Doctor-Consumer Interaction on Social Media on Consumers' Health Behaviors: Cross-Sectional Study.

ABSTRACT: BACKGROUND:Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers' health behaviors. OBJECTIVE:The aim of this study was to investigate how doctor-consumer interaction in social media affects consumers' health behaviors. METHODS:On the basis of professional-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction can be divided into instrumental interaction and affective interaction. These two types of interactions influence consumers' health behaviors through declarative knowledge (DK),

SUBMITTER: Wu T 

PROVIDER: S-EPMC5852273 | biostudies-literature | 2018 Feb

REPOSITORIES: biostudies-literature